This project is a Lunar New Year e-card designed for Franklin Templeton to share festive greetings with their clients and business partners.

Inspired by both the Year of the Pig and Asian cultural symbolism, the concept centers around the piggy bank—an iconic representation of wealth and savings. This aligns naturally with Franklin Templeton’s identity as a financial institution.

The animation brings this idea to life by incorporating playful yet meaningful visual elements, transforming the traditional piggy bank into a celebratory and culturally resonant storytelling device. The result is a warm, engaging e-card that blends festive spirit with brand relevance.