This Lunar New Year greeting video was created for Swire Resources, a leading sports retail company. Inspired by the brand’s strong connection to athletic lifestyle products, I incorporated a variety of sports equipment as core visual elements throughout the animation.

By transforming these items into dynamic kaleidoscopic patterns and firework-like bursts, the video conveys a sense of celebration, energy, and festivity. The visual approach blends traditional Lunar New Year symbolism with a modern, sporty twist, creating a vibrant and distinctive greeting that reflects both the holiday spirit and the brand identity.