This project is a Lunar New Year greeting video created for Schroders, celebrating the Year of the Pig with a warm and festive tone. Centered around the pig as the zodiac symbol, the concept brings a playful and symbolic approach to the animation, representing prosperity, abundance, and good fortune for the year ahead.

Through lively motion graphics and a vibrant festive color palette, the video blends traditional Lunar New Year elements with a modern visual style. The pig character is used as a key storytelling element, guiding the narrative and creating engaging transitions throughout the video.

The final piece delivers a joyful and culturally resonant message, aligning with Schroders’ brand while celebrating the spirit of the Lunar New Year in an approachable and visually engaging way.