Link REIT Lunar New Year Greeting Video

Client: Link REIT
Date:: 2022
Location: Hong Kong
Category: Animation

I created a Lunar New Year animation for Link REIT, embracing a more traditional festive aesthetic. The visual concept is inspired by classic New Year symbols, featuring blooming flowers and fish to convey blessings of prosperity, abundance, and good fortune.

Through elegant motion design and a refined visual style, the animation brings these symbolic elements to life, transforming them into a graceful festive greeting. The piece balances tradition with a contemporary touch, aligning with Link REIT’s brand while delivering a warm and culturally resonant message to audiences.