I designed and developed a campaign minisite for HSBC to support their New Year promotional campaign.

The minisite was created to drive engagement and encourage user participation in the lucky draw, featuring a festive visual theme aligned with the campaign’s energetic and celebratory tone.

My role covered the end-to-end design process, including UI layout, visual direction, and digital assets, ensuring a seamless and intuitive user experience across both desktop and mobile. The design focused on clear information hierarchy, strong call-to-actions, and interactive elements to maximise conversion and campaign visibility.